DivX HEVC 4K at CES – today!

DivX is driving the adoption of the HEVC standard across the video industry sooner than anyone expected, and this was made clear at our exhibit during CES 2014.

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For those who don’t know, HEVC is a new compression standard that promises to deliver video with up to 50% bitrate savings at the same quality as H.264. And 4K is a video resolution with four times the pixels of 1080p.

Just a year ago, industry analysts were saying that HEVC adoption for consumer content services was at least 5 years away and that devices wouldn’t support the standard until about 2015. But the DivX team is set on proving them wrong. In September 2013, we launched DivX 10, the first consumer software to enable high-quality DivX HEVC video creation and playback. We beat VLC, Media Player Classic and GOM Player, and in just 3 months, DivX 10 has been downloaded more than 15 million times. We are also working with key chipmakers MStar, Broadcom and ST Micro to enable DivX HEVC 4K playback in televisions and set-top boxes. More…

WTF is HEVC?

High Efficiency Video Coding (HEVC) or H.265 is a new draft video compression standard and the successor to H.264/MPEG-4 AVC (Advanced Video Coding). Under development by the ISO/IEC Moving Picture Experts Group and ITU-T Video Coding Experts Group, HEVC is designed for encoding (converting) and decoding (playing) video streams that can be stored and delivered more efficiently and economically. Simply put, HEVC can deliver the same visual quality as H.264 with about half the bitrate.

As of today, HEVC is officially ratified by the ITU Video Coding Experts Group (VCEG) and the ISO/IEC Moving Picture Experts Group (MPEG). And since we’re one of the leaders in digital video, we have already been working on developing the next-generation DivX video profile based on this new H.265-based standard (get a refresher on existing DivX profiles). Once deployed in software and licensed to consumer electronics companies, we’ll be among the first to deliver tools to create HEVC content and DivX Certified devices on which to play it back. More…