WTF is HEVC?

High Efficiency Video Coding (HEVC) or H.265 is a new draft video compression standard and the successor to H.264/MPEG-4 AVC (Advanced Video Coding). Under development by the ISO/IEC Moving Picture Experts Group and ITU-T Video Coding Experts Group, HEVC is designed for encoding (converting) and decoding (playing) video streams that can be stored and delivered more efficiently and economically. Simply put, HEVC can deliver the same visual quality as H.264 with about half the bitrate.

As of today, HEVC is officially ratified by the ITU Video Coding Experts Group (VCEG) and the ISO/IEC Moving Picture Experts Group (MPEG). And since we’re one of the leaders in digital video, we have already been working on developing the next-generation DivX video profile based on this new H.265-based standard (get a refresher on existing DivX profiles). Once deployed in software and licensed to consumer electronics companies, we’ll be among the first to deliver tools to create HEVC content and DivX Certified devices on which to play it back. More…